Week 1: Experiment 3: The Bridge / Mash up Article of the 3 clients

KEY WORDS: Power, Looking ahead, To set trends, Human weakness, Success, Strategy, Character and Integrity

With her unfaltering style and business acumen, the secret of her success, the ever-fabulous purveyor of glamour is the ability to look ahead behind maintaining the success of the Versace brand. She says, “Forecasting the market ahead of our competitors… is what made us into the market leader.” But don't let the black mock turtleneck and denim trousers fool you, the Italian fashion designer has stepped up from muse and now presides over a company with $24 billion in annual sales and 22,000 employees. Her decision to name her 24-year-old student son, Lau Chun-shun, as the company’s sole non-executive director, has raised critic eyebrows. She says that her Chief Designer “nurturing and influence” means that the boy’s “character and integrity will be the company’s future asset” in her own right. More than anything else, Jobs knows how to sell product and Jobs saw the ultimate marketability trend. Thanks to Jobs' strategy of focusing on his most profitable customers and coming up with new things to sell them, others aren’t so sure, but most nonetheless are cheered to see that even China’s iron lady of paper is capable of human weakness.

REFERENCES

DONATELLA VERSACE
Hammond, Sarah. "Judges profiles: Donatella Versace." Wallpaper http://www.wallpaper.com/fashion/judges-profiles-donatella-versace/2015 (Accessed 9th of May 2008).

ZHANG YIN
"Zhan Yin: The world's richest self-made woman." Money Week http://www.moneyweek.com/file/20593/zhang-yin-the-worlds-richest-self-made-woman.html ((Accessed 9th of May 2008).

STEVE JOBS
Barbara, Kiviat. "Steve Jobs." Time http://www.time.com/time/specials/2007/article/0,28804,1733748_1733758_1736089,00.html (Accessed 9th of May 2008).